Introducing its Electrified EX30 SUV in June, Volvo Indicates That “Something Small is Coming”

The world is about to see a little card—or car—that Volvo Cars has been holding back. In under a month’s time, a brand-new small SUV known as the “Volvo EX30” will go on sale in the world and be immediately bookable. In the video you may see below, Volvo is “drip dropping” information about its most recent EV vehicle.

Following an impressive 2022 and a strong initial quarter of 2023, Volvo Cars Corp. is on a high. The legacy automaker saw an increase of twofold of EV sales this past year, which represented 11% of its overall and helped to its milestone annual revenue of $32 billion. The legacy manufacturer is firmly on its way to delivering a completely electric lineup of vehicles.

Volvo continued where it left off in 2023, revealing that EV sales had increased by 157% in the first full quarter of the year. Its two BEV models, the XC40 Recharge and C40 Recharge, which both recently received performance upgrades and the addition of a RWD option for the very first time in 15 years, were the main drivers of this growth.

The EX90, a sizable SUV, will be Volvo’s third all-electric model and is already being hailed by its creators as the brand’s safest car to date. Volvo most recently had to cancel orders since its whole initial year of production has already been sold out as a result of the anticipation surrounding the impending EV.

Fortunately, Volvo Cars is developing a new, although smaller, SUV named the EX30, which will be up for bookings starting next month.

View the Volvo EX30 SUV’s’small’ teaser below

The EX30 was one of six planned electric cars from Volvo that we discovered in a business presentation in January, along with plans for the brand’s first all-electric minivan. Jim Rowan, CEO of Volvo, stated at the time that the EX30 was going to be unveiled on 15 June and went on to describe the target market for it.

The newest model in the lineup is the smaller one (SUV). At Volvo, the age distribution is slightly older than ideal. We want to attract more youthful consumers to the brand. I believe that will be an excellent price point for an entry level. Very secure, good [driving] range, adequate size yet, shorter than a 40, and we’ll likely be speaking to an entirely new population today. And within that younger group, online shopping is most likely to be popular.

The next EX30 will really be unveiled one week earlier, on June 7, 2023, according to information we received today. Here is the brief news announcement Volvo issued this morning:

“The brand-new, completely electric Volvo EX30 SUV is scheduled to make its debut on June 7 at 7:30 a.m. EDT. It will additionally be made bookable in the US on the same day. So keep a look out because we’ll be sharing a lot more information on our upcoming tiny SUV in the coming weeks. One of our major concepts is to think small.”

During the compact SUV’s global launch event, we’re sure to find out more about the EX30’s actual dimensions and capabilities, but in the interim, Volvo has released the teaser video below, showing off several views of the SUV’s back, hood, and headlamps. Look at that.

E Auto Arena’s Opinion

You love seeing other manufacturers attacking the tiny SUV market, genuinely using the word “small” as a selling pitch, especially with the recent demise of the Chevy Bolt. This just seems to be becoming bigger and bigger against the background of other vehicles.

Although we don’t know much about the EX30 yet, the brief (!) teaser reveals that it will have a small footprint, a distinctly modern Scandinavian interior, and possibly borrow some design cues from the well-liked EX90.

Price? Before any incentives, we’re going to venture a bet somewhere in the low to mid $40K range. Not a break the banker, but not exactly Chevy Bolt inexpensive either.

You (and we) will have to keep checking back for further information over the course of the next month since we are only receiving drip-drop word that it will be available in the US.

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